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Jim Small: The Third Wheel

posted by JamieH 8:00 AM
Friday, June 5, 2009

I wouldn’t call him that but it’s hard to explain the roll Jim Small plays in our productions. We started out asking him to work up our initial show buildups for Wonderfest last year. Now, there isn’t a project that goes by that we don’t usually ask him an opinion or receive one that is unsolicited. He’s a professional model builder, which seems like a great job to have. I’m not so sure I would be able to part with my work as easily as he does. He’s incredibly knowledgeable and gives us great feedback as to the quality of our and others’ kits. He knows his craft inside and out. He has done 95% of our buildups and he has the job of building everything else we will need as long as he doesn’t break his hands (knock on wood). He does all of our product photography as well and it is world class. On top of all that, he has developed our decal wraps for the 1/350 Enterprise A and Vulcan Shuttle. He works out all of the artwork and sectioning out of parts.

I bring all of this to your attention because as good a job as he does for us, we failed him recently. We had promised that we would make a small tabletop stand up pointing out his contribution as our buildup expert. In our haste to prepare for the show, it fell through the cracks. Meanwhile, he busted his butt getting our buildups done right on time. So, I hope this little bit of recognition is a consolation along with a promise to follow through for him next year.

He does great work and is invaluable to us. If you are interested at all in having a kit professionally built of any sci-fi subject, please look him up.

http://www.smallartworks.ca/

Round 2: These Times, They Are A Busy

posted by JamieH 8:00 AM
Wednesday, June 3, 2009

Here at Round 2, it seems like I’m always playing catch-up. The only priority is the one that has a date attached. It’s a constant cycle- plan the product, get pricing, draw up the details, create the package, check the test shots, prepare for a presentation, prepare for a show. Mix it all up and start it all over for many products and selling seasons.

Things get hectic and with preparing for and working all weekend at Wonderfest then coming back to catch up on other matters. Then we get a holiday weekend but like everyone else that usually means yard work and family gatherings.

And all I want to do is create the next great Star Trek model kit… or at least figure out how to make repops even better as the new stuff is brewing. Anyway, at times like this my desk and office get to look like a toymaker’s workshop with all kinds of interesting goodies lying around. Here’s a pic that shows what state I’m in now. For the heck of it, I’m showing the shelf above my computer monitor that shows my varied taste in toys. Some other time I’ll show my shelves of Batman or Marv figures for anyone that cares.

Some things are blurred for our protection.

Star Trek Model Kits: The Why’s And Why Not’s

posted by JamieH 10:31 AM
Monday, June 1, 2009

Isn’t it better to have than to have not? Lost in the buzz of naming our next great release is the fact that we are producing Star Trek model kits and other sci-fi model kits. While hard at work on our past releases, our competitors have been busy with their own creations with their various properties. The sci-fi model kit market has been flushed with product where a vacuum had been left just a few years before.

I don’t say this to pat ourselves on the back, but to point out that we’re churning out the product as steadily as we can with all of the resources we have. Starting with our first release of the classic AMT Enterprise kit, we’ve been at this for only about six months. In that time, we’ve come out with 12 sci-fi kits from three licenses, Star Trek, Forbidden Planet and Speed Racer. By the end of the year, we will have released another 10-12 kits. All this is in addition to another 40 (or so) automotive kits combined by the end of the year. That sounds like a pretty good start.

Sure there have been bumps in the road and none more significant to our fans or us than our delay on the Akira Class Star Trek ship. To be honest, we just announced it prematurely. It was in our plan from the beginning to do that as our first new tool to cut our teeth on. It would have been something we could have learned from in preparation for other significant kits down the road like a 1/1000 scale Refit and 1/350 scale TOS Enterprise. We learned but not the lessons we had hoped. Several factors derailed the kit.

  1. When originally planned, we didn’t realize how big the ship would be at 1/1000 scale. We figured it would be another 11”- 12” long kit. When we realized the size issue we figured we could still proceed even at the larger size. So, we presented it as such at Wonderfest last year.
  2. We had made an arrangement to have the kit digitally created by a respected source. When the source had to back out for very valid reasons, it was getting a little late and we didn’t have a backup lined up.
  3. By that time, we had made the decision to sign the licensing agreement to do the Aurora Batmobile kit. Mockups had to be fast-tracked on this to start earning our guaranty. It was a case where we were presented with an opportunity that we could not pass up.
  4. By that time we also knew that even though we didn’t have a formal agreement, we would probably be signing on to produce kits based on the new Star Trek movie.

So to summarize…

Big kit + Late development + Other high priority kits = Push back the Akira.

Then we took a look at our rough ideas for the next year and found another problem. We couldn’t just push it back into next year. We had plans for the 1/350 TOS, new movie kits, and other kits for previously signed licenses and all of this in a stiff economy that limits our tooling budget. Our plan for next year is still in flux but it is just too crowded to plug in the Akira. I can say there will be new kits coming soon and we’ll also keep rolling out improved repops that we’ve established our first six months upon.

Model Kits: Wonderfest recap

posted by JamieH 10:01 AM
Friday, May 29, 2009

I used to absolutely dread going to Louisville. I’ve been dragged to a rather reprehensible show down there for 13 years. Spending late nights out and early mornings preparing to walk the show for four days straight. Oh, the monotony, the torture, the life draining experience that made up the National RV industry show. Oh, the humanity! That’s what Louisville meant to me, days on end looking at RVs, eating expensive food and going to strip clubs(and if you haven’t been there, they aren’t all they are cracked up to be) until all hours of the morning. I knew the convention center and how to get to the restaurants downtown and to a small German restaurant out in the boondocks. Everything changed last year with my first trip to Wonderfest and this year was even better.

We started planning in earnest for the show a couple weeks ago. We had Jim Small working on buildups for us and JT Graphics doing protoype decals for us for The UFO Mystery Ship and Vulcan Shuttle. Those cut a little close to the wire but they all arrived in time. We were still packing up our booth and buildups the morning before we left. We headed out about an hour late to make it in time to start set up at 5:00 Friday.

We got there and met up with a friend of the company who helped as much as he was allowed to carry our stuff into the show. We had set up a dinner appointment with him and our 1/350 TOS Enterprise consultant, Gary Kerr and found ourselves running out of time. We managed to get the booth set up in time to start a late dinner. Dinner was fun talking to Gary and our other guest about TV shows like Star Trek and Lost In Space among others. It was a great chance to get to know each other better. I’m really looking forward to having Gary’s input on the kit. Bedtime came quickly after the meal.

We got up the next morning in time for breakfast before getting into the show to set up our buildups. Again, we had to rush to get it all set up. Early birds got the brush off as we finished setting up around 9:00. We brought along a computer to show off the website as well as some striking new graphics for our booth. A candy bowl and our survey were put out for all to consume. As a reward for filling out a survey, folks received back two Star Trek tattoos and an entry into a drawing. (Third prize, a Witch kit, went to Tyler Robbins, Scott Scariot claimed a Robby kit as second prize and Beth Waddell took first prize, a spiffy new 1/350 Enterprise 1701A kit. Congratulations, prizes will ship shortly) We had a great response to the survey with twice as many filled out as last year. We are still tabulating the data that will help guide some of our possible kit choices and put some things into perspective for us.

In looking over the surveys, the most shocking thing I found was that it looks like a substantial majority actually likes the new Star trek movie. That’s a good thing because besides showing off new model kits we announced our agreement to produce kits based on the new film. More details on that to come soon!

We had plenty of traffic both days and it seemed like most of the vendors did well at the show. Among other high points was meeting John Eaves when he stopped by the booth. I tried to visit him later in the show but couldn’t seem to catch him. Luckily, he stopped back by so I could give him an Enterprise E kit. Bob made a point of telling him that I had done the cover painting. (I’m kinda shy in person) I made a comment about how I hadn’t realized how complicated the ship was until I had to draw it. John smiled and didn’t tell me it sucked so I took that as a compliment (he was extremely friendly).

Saturday went by pretty quickly. I made one of my only purchases early that day when I saw a huge mobster figure hanging at a dealer right at the entrance. I had never seen them before but he’s a huge Mezco figure that looks quite like the Goon. I was shocked to learn he was only $5 so I had to stake my claim before someone else grabbed him up. My other private purchase was a FineMolds Tie Fighter. I’d never seen a FineMolds kit first hand before and the Tie Fighter is one of my favorite space ships. I hope they come out with a larger scale version some day. I also picked up some “R&D” kits of the MAK A.F.S. Mk2 figure and the new, popular Falke vehicle. I’m starting to dig into other kits like this to “see what they are made of”.

I saw a few excellent builds of the Falke in the contest showroom. The talent demonstrated in that room always blows me away. Amazing, amazing work. I particularly like well-done figural stuff and this is the show to find it. But hey, we make space ships here and folks out there are doing some awesome work with our kits. There were too many to mention but to me the best use of one of our kits was by the gentleman who did a great job with our 1/350 refit, painting it with real pearl paint and adding lights. It was impeccable. Not to be confused with what we referred to as the U.S.S. Vegasprise. This was a 4’ long refit that was actually shaped pretty nicely if you could stand it long enough to look at it. It literally had bells and whistles on it, and lights and chrome and everything that a well-made jukebox would have.

It turns out there is more to Louisville than a convention center. They’ve got movie theaters there too. One in particular looks like it has a great program going on showing great movies form my formative years. This particular weekend, they were showing Alien and the show organizers made sure that we Wonderfest-ers would have the opportunity to see it. It would have been great but as it turned out I was so incredibly tired from preparing for, driving to and working the show, I couldn’t keep my eyes open through the parts I really wanted to see. I barely got glimpses of the space jockey on the big screen. It was a real shame. I’ll need to see if we can get an arrangement like that made with a theatre around here. It seems like a great program. Upcoming films were Sixteen Candles, Superman 2 and Master of the Universe… Not so sure about that one.

I made a brief stop at the CultTVMan suite to round out my night. I bounced a couple kit ideas off Steve and checked out the Doctor Who Easter special. I’d always heard of the show and it seems like the current series is pretty popular. I have to admit to never watching a single episode. The show was entertaining and I can see the appeal. The not so special effects still distract me though. I’m not sure how everyone can put up with them. I guess if you like the character and story enough you can forgive the budget a little.

Sunday seemed like a decent crowd and it kept us busy enough. Things got a little slow towards the end of the day. That’s when I got my last look around the show and made some of my purchases. We wound up the day by tearing down the booth and were the second to the last people still in the room. We were a little late to the Wonderfest banquet. It was worth attending but the food was a little blah and the program was a little longer than it maybe should have been. I know lot’s of other folks enjoyed it all but it had been a long weekend.

I’m already looking forward to next year. Maybe I’ll find time to do a buildup worthy of entering into the contest or maybe participate in the Iron Modeler competition. Just like last year, we learned a few lessons and now we know better how to prepare for the next show.

In the meantime, you can give me some insight. I asked a question on last year’s survey that was a little hard for folks to answer at the time. It requires some serious thought but I’d really like to know…

What is your favorite model kit of all time and why? Be honest. I don’t want every response to be one of our kits. It doesn’t even need to be sci-fi. I truly want to know what commercial kits are great and what makes them so. Ease of build? Amount of detail? Parts fit? I want to learn from these kits in an effort to make all of ours just as great. I’m all ears.

Model Kits: Deleted Scenes

posted by BobP 8:00 AM
Monday, May 18, 2009

You know those extras on DVDs, where you can view scenes that were ultimately cut from the final edit of a film? Sometimes those provide a fascinating glimpse into what might have been. Occasionally, those scenes add another level of character or plot detail that heightens one’s appreciation for the work. What does that have to do with model kits? Well, sometimes product development is like that: many things might be developed that end up never being part of the final product, in some cases, entire product lines might make it through concept and mockup stage and never see the light of day. We hope to occasionally be able to highlight such lost treasures (or discarded trash, depending on your point of view), whether it’s concept work, product or packaging, both here and on our sister blog, foreverfunblog.com.

For starters, here’s an image of a version of the U.S.S. Enterprise NCC-1701-E packaging that actually made it all the way through a press proof. What’s the story? Well, most of our Star Trek packaging has 2 incarnations: a version with illustrated art for the hobby market, and a version with photo or digital art for the mass market. We had developed this packaging for the mass market version, but the kit only ended up being released to the hobby market. (So – this art is waiting in the wings should any of our mass accounts choose to carry it!)

The cool thing about this packaging is that it really shows off the kit nicely – those are shots of the actual buildup, enhanced with some Photoshop  window lighting and phaser effects. As usual, Jim Small did a fantastic job putting together and finishing this kit, and provided the photography of the buildup as well. Jim has a great understanding of how to “pose” and light a kit for dramatic effect – I had to do very little digital tweaking to the ship itself. The flares and glows added to areas of the ship and the background are a part of our Star Trek packaging graphic vocabulary, and helps to provide a cohesive look to all our Trek packaging.

Model Kits: Countdown to Wonderfest T- 1

posted by JamieH 8:00 AM
Friday, May 15, 2009

Wonderfest – Blastoff!

If you aren’t there already, you’d better leave now… well depending on where you live. By the time this hits the blogosphere we should have our truck packed with all of our buildups from the Enterprise 1701A to the Witch to… hmmm, what else could we be planning?

Yes, we will have a major announcement at the show. It is not something any of us have mentioned to this point but it will trigger some new model kits to be released in 2010. Hmmm… What could it be????????????????????????????????(I hate it when people do this. It’s so obnoxious)?????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????(okay. I’m done)

See you at Wonderfest.

Model Kits: Countdown to Wonderfest T- 2

posted by JamieH 8:00 AM
Thursday, May 14, 2009

jh-wf-blog9Phew… one more Wonderfest model kits preview to go… after this… So come back tomorrow for one more… I’m getting slap happy…

1/1000 scale Enterprise Refit- We’ll have a package mockup. Sorry to be so anti-climactic. If you can imagine our big 1/350 Enterprise A kit but a lot smaller like our 1/1000 TOS Enterprise and with a few little corrections here or there… well, you get it.

I’m sure we’ll get lots of interest in this kit. We’ll be happy to discuss it with you. We definitely won’t have a test shot or even a mockup but just knowing its on the way is exciting.

Star Trek Model Kits: Boldly Going… Again!

posted by BobP 2:01 PM
Wednesday, May 13, 2009

trek-tattooThe new “Star Trek” film showed it’s box office muscle this past weekend, surpassing industry expectations by bringing in over 75.2 million in domestic ticket sales – that’s the biggest opening for a Trek movie, like, ever. So – that said, it looks like Trek is going to keep on Trekkin’ for quite a while. (And, hopefully, so will our Star Trek model kits!)

How cool is it that Star Trek is part of the general public’s consciousness again? Paramount has done a stellar job of marketing the new Trek flick, and that’s bound to have a positive effect on all Trek-related merchandise, classic Trek or “new” Trek. Interest in our Star Trek kits seems to be pretty high, and the positive buzz surrounding the new film should help further interest.

Stop by our booth at WonderFest this weekend to see what we have planned for Trek the rest of the year. Let us know what you want to see from us – both classic re-releases and new kits. Fill out one of our questionnaires and get a cool freebie that you can use to show off your Trek pride. (Don’t worry – our tattoos aren’t permanent!)

Model Kits: Countdown to Wonderfest T- 3

posted by JamieH 8:00 AM
Wednesday, May 13, 2009

jh-wf-blog8Wonderfest ’09… model kits in hand. See you there.

Vulcan Shuttle- This is another great collaboration piece with lot’s of spiffy goodness by Jim Small and JT Graphics. Jim has created two great buildups and done all of the groundwork of creating the decals of the Motion Picture version of the ship. JT did a great job turning out the prototype decals for us. In addition to the TMP version, we’ll be showing a preliminary concept of a Federation version. The Motion Picture version will show a few of the details we will be adjusting to make the ship more accurate to the filming model. Come to the show to find out a few more cool tidbits about the kit.

In addition to the Vulcan Shuttles, we’ll have our buildup of the classic AMT Spock vs the three-headed snake kit. It’s a great little kit that builds well and has the perfect amount of detail and retro kooky-ness. With this kit, Spock will live long and prosper… not so sure about the snakes though.

Model Kits: Countdown to Wonderfest T- 4

posted by JamieH 8:00 AM
Tuesday, May 12, 2009

jh-wf-blog7Continuing with the model kits… well, if you’ve been following along thus far, you get the idea.

1/32 scale ’66 TV Show Batmobile – We’re thrilled to bring this classic kit back. The ’66 Batmobile is my favorite vehicle of all time. I can’t wait to build one of my own. With this release, everyone that wants this classic kit should be able to afford it.

We’ll have a buildup on hand and a preview look at the packaging. The build will be a vintage kit but the mockup I’ve seen looks like it will be a perfect match to the rare Aurora kit.

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